I was asked to come up with a poster to promote Miller Genuine Draft 64 at a bar. Since this is a low-calorie beer, I wanted to portray the message that drinking MGD64 would help you be thin.
I asked both men and women who they thought the target of this ad was. The interesting thing was the men thought it was directed at men, and the women thought it was directed at women. The women thought it gave the message of "drink MGD64 to have this kind of body." The men thought that it gave the message of "drink MGD64, get a sexy girl."