As part of an assignment, I created an sample ad for newegg.com for Cyber Monday. This ad was designed to persuade consumers looking for deals on electronics to forego Black Friday shopping, and instead shop online on Cyber Monday. Without directly naming competitors, this ad is making fun of the long lines, and even tents, that show up outside of big box retailers before Black Friday.
In recent years, brick and mortar stores are starting Black Friday earlier than ever, with some beginning their sales on Thanksgiving Day. There has been some backlash, especially on social media, against these businesses. This ad makes subtle reference to that backlash, suggesting that Thanksgiving shouldn't be for shopping.
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| Sample newegg.com ad |
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